Oligopoly
Oligopoly
refers to a market situation in which a small number of (3-10) large firms sell
either identical goods or differentiated goods.
Features
1. Few
sellers
Under
Oligopoly there are few sellers dealing in homogeneous or slightly
differentiated products.
2. Interdependence
of firms
Under
Oligopoly each firm controls a large share of the market and can influence the
industry price and output. Hence each firm takes into consideration the
actions and reactions of other firms while determining its price and the level
of output.
3. Collusion
or Group Behaviour
Under
Oligopoly, collusion among firms is possible. Hence each firm has
monopoly power and may charge higher price.
4. Price
Rigidity
Under
Oligopoly, price of a product tends to be rigid. If any firm tries to
reduce its price, the rival firms will retaliate by a higher reduction in their
prices. If any firm increases its price, the other firms will not follow
the same.
5. Advertisement
Under
Oligopoly, each firm has to stick to its prevailing price. So, it has to
spend a lot on advertisements to increase its sales.
Monopoly
refers to a market situation where a single seller controls the supply of a
commodity which has no close substitutes.
Features
1. Single
seller: There is single seller for a product in the market.
2. Absence
of competition: Since there is a single seller in the market, there is
absence of competition.
3. No
close substitutes: The commodity sold by the monopolist doesn’t have
any close substitutes.
4. High
barriers to entry: New firms cannot enter the market. Monopolist has
complete control over the supply in the market. Ex. Indian Railways.
5. Price
Maker: The monopolist fixes the price of his product and has full
control over price and output decisions.
6. Perfect
knowledge: Monopolists have perfect knowledge about the market
conditions, types of demand prevailing at different market segments and
accordingly varies price of their products.
7. Price
discrimination or uniform price: A monopolist firm can charge
different prices for the same product to different buyers or may charge a
uniform price.
8. No
difference between firm and industry: There is no difference between firm
and an industry under Monopoly. It is a single firm industry.
9. Super
Normal Profits: Existence of Supernormal profits is common under monopoly
as the market price is higher than the cost of production.
10. Nature
of Demand curve: The demand curve of a monopolist slopes downwards
indicating that he can sell more at a lower price.
MONOPOLISTIC COMPETITION
Monopolistic
competition is a form of market in which there are many sellers selling
differentiated products. Each seller has monopoly control over trade but
faces stiff competition from rival sellers. Hence it is a combination of
monopoly and competition.
Features
1. Large number
of Buyers and Sellers
There are fairly
large number of buyers and sellers in the market. The sellers are in a
position to control the supply of goods and influence the price.
2. Close
substitutes
The products sold
by the different sellers are very close substitutes.
3. Product
Differentiation
The Products sold
by the sellers are differentiated from one another by the use of brands,
labels, designs of packing etc. Product differentiation may be real (use
of different materials, design, colour etc) or imaginary (brand name, trademark
etc).
4. Selling
Costs
The firms incur
Selling costs. Selling costs are those expenses of the producer (such as
advertisement, attractive packing etc) incurred on marketing of goods produced.
5. Free Entry
and exit of firms
New firms can
enter the industry and existing firms can leave the industry.
6. Downward
sloping demand curve
The demand curve
of a firm under monopolistic competition slopes downwards to the right. A
reduction in price leads to increase in sales and vice-versa.
7. Price maker
Each firm can fix
the price for its products.
8. Transport
cost
The sellers incur
transport cost in getting the goods to the market.
9. Lack of
perfect knowledge
The buyers and
sellers in the monopolistic market do not have perfect knowledge of the market
conditions and the prices prevailing in the market.
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