SHORT RUN EQUILIBRIUM UNDER MONOPOLY
A monopolist being the single seller can either control the supply of his good or can fix the price for his good based on the elasticity of demand. In the
short period if there is demand for his good, a monopolist enjoys super normal profits. On the other hand if there is less demand he
may suffer loss. But he would continue
to produce as long as the price is above the average variable costs.
In the short period a monopolist attains equilibrium when two
conditions are met: a) MC= MR
and
b) MC should MR from below. This is explained with the help of a diagram
below.
In the above
diagram, OX axis measures the output and OY axis measures the revenue and
cost. The AR curve slopes downwards from
left to right. The AR curve of the
monopolist is the demand curve which shows that a monopolist can sell
additional units of the commodity only when he reduces the price. The MR curve slopes downwards from left to
right because the AR curve slopes downwards.
E is the point of equilibrium at which the conditions of equilibrium are
fulfilled namely, MC=MR and MC cuts MR from below. To know whether the firm attains super normal
profits or loss, the AC is important. In
the above diagram, the AC curve lies below the AR curve. In other words, The AR is greater than AC. The revenue per unit is OP and the total
revenue is OP x OQ= OPAQ.
The cost per
unit is OC and the the total cost is OC
x OQ=OCBQ. So the total profit will be TR-TC, i.e, OPAQ – OCBQ =PABC (rectangle
box) which is the super normal profits
earned by the monopolist during the short period.
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